alisonkatecarter:

Student Spotlight Five Star Cellars

For my product packaging class we were given a winery to rebrand. I was assigned Five Star Cellars and a demographic of 21-30 year olds.

“My strategy for speaking to this group was to make the bottle stand out on the shelf as much as possible. Wine is something younger drinkers can be intimidated by, and it can be overwhelming trying to choose a bottle out of the hundreds in the wine section at the store. This bottle not only serves as an interesting souvenir when you’ve finished drinking it, but is unique enough that someone wandering through the wine racks is likely to pick it up for a closer look.”

Designed by Erika Rimmer at Cornish College of the Arts