thedesk:

Arcadebox designed a packaging for Tomoka, the bottle tells the story of Captain McCoy and the inspiration behind Tomoka.

“Tomoka is the legendary schooner Captain Bill McCoy used for rum-running, also known as bootlegging, during the time of prohibition. Tomoka was one of the most famous rum-runners and as McCoy became famous for never watering his booze and only selling top brands, Tomoka is often associated with the term “The Real McCoy”. The bottle label tells the story of Captain McCoy and the inspiration behind Tomoka.”

You can check more of Arcadebox work here.